CALIFORNIA EARTHQUAKE AUTHORITY
It Could Happen Today
Live more. Worry less.
California Earthquake Authority provides earthquake insurance to California homeowners and renters. They wanted to raise awareness and create a sense of urgency surrounding the need and value of earthquake insurance.
The resulting campaign was “It Could Happen Today” — a series of region-specific spots that meet homeowners where they are when they are contemplating important life decisions — quiet mornings in their own neighborhoods as they prepare to face the coming day. How we decide to protect ourselves and our homes is personal, and this campaign embraces that.
Campaign deliverables included a comprehensive series of paid social and digital media, running primarily in San Diego, San Francisco, and Los Angeles.
In addition to video, our custom, location-specific shoots included still photography that was used in print ads and out-of-home materials.