FIRST FIVE FRESNO

Every Milestone Matters

 

First Five is dedicated to making sure every child in California gets the best start in life. Studies show that 90% of a child’s brain develops by age five. Every Milestone Matters grew out of the idea that every interaction with our children is a chance to learn, grow and celebrate— not just the walking and talking milestones.

The campaign included custom videography and photography, broadcast video, radio and social media assets.

 

We shot on location with real families in Fresno, successfully capturing the spontaneous interactions between children and caretakers.