CALIFORNIA MENTAL HEALTH SERVICES AUTHORITY

Many Sides to My Story

 

Often, the version of ourselves we show the world is different than the version we feel inside. For teens discovering their identities and navigating the stress of school and social pressures, it is important to remind them that we all have hidden sides to ourselves.

“Many Sides to My Story” helped fight mental health stigma amongst California’s youth by celebrating teens and their complex identities. The campaign encouraged teens to talk about mental health by creating a safe space to share content at #manysidestomystory on TikTok and other social platforms. The result? A huge outpouring of love, support, and encouragement.

 

This campaign was originally going to feature teens painting life-size self portraits, but the COVID pandemic shut the world down during pre-production.

I created a digital art approach that conveyed the same feeling of a self-expression without the need for a custom shoot.

 

Content created by Disney+ star Sofia Wylie generated 2,271,800 views; 473,700 likes; 4,851 comments and over 1,250 shares.

 
 

This statewide, comprehensive campaign included website design, social media outreach, tip sheets and video production.

This integrated campaign earned a Gold Addy from the American Advertising Federation.