FIRST 5 SACRAMENTO
Unequal Birth
In partnership with First 5 Sacramento and Sacramento County Public Health, the “Unequal Birth” campaign raised public awareness of the facts related to black infant and maternal death disparities in our community. The photo-journalistic style of the campaign highlighted the raw emotion of the issue and the real faces and families behind the numbers.
The photography won a Gold Addy and the campaign won a Silver Addy from the American Advertising Federation.
Impressions:
4.8 million
Landing Page Views
:
20,000+
